{"id":11417,"date":"2025-07-01T11:06:55","date_gmt":"2025-07-01T05:36:55","guid":{"rendered":"https:\/\/enterprisenews.lk\/?p=11417"},"modified":"2025-07-01T11:06:56","modified_gmt":"2025-07-01T05:36:56","slug":"clogard-joins-global-elite-in-kotlers-upcoming-marketing-publication","status":"publish","type":"post","link":"https:\/\/enterprisenews.lk\/?p=11417","title":{"rendered":"Clogard joins global elite in Kotler\u2019s upcoming marketing publication"},"content":{"rendered":"
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Hemas Consumer Brands is proud to announce that Clogard, a leading and trusted oral care brand in Sri Lanka, will be featured in the Sri Lanka & Maldives Edition of \u2018Essentials in Modern Marketing\u2019 by Kotler Impact Inc. This recognition underscores the strength and innovative nature of Hemas, and its dedication to uplifting Sri Lankan lives through purposeful brands.A Memorandum of Understanding (MoU) was signed between Hemas Consumer Brands and Kotler Impact Inc. in June 2025, at the Hemas Consumer Brands Head Office in Colombo, Sri Lanka. The agreement marks Hemas Consumer Brands\u2019 entry into a prestigious international platform and celebrates the local success story in a publication curated by the globally reputed \u2018father of modern marketing\u2019, Professor Philip Kotler.<\/p>

Sabrina Esufally<\/strong>, Managing Director of Hemas Consumer Brands, said, \u201cClogard\u2019s inclusion in this edition reflects what is possible when local insight, deep consumer connection, and innovation come together. We are very proud to represent Sri Lanka on this global stage and share a brand story that is truly and uniquely ours.\u201d<\/em><\/p>

Clogard will be highlighted in the oral care category, under the FMCG sector in the upcoming publication. As a third of Sri Lanka\u2019s population using the brand, Clogard is both the second-largest oral care brand in the country, and the largest of local origin. The featured case study will explore the brands rise to prominence among discerning consumers, through a balanced articulation of Points of Parity (POPs) and Points of Difference (PODs). It will highlight Clogard\u2019s unique approach, deep market understanding and bold innovations that have reshaped the oral care category in the country.<\/p>

This recognition solidifies Hemas Consumer Brands\u2019 position as a powerhouse in Sri Lanka\u2019s FMCG landscape. Despite intense competition from multinationals, the brand has consistently been a forerunner across multiple categories via a portfolio of trusted brands designed for Sri Lankan families. The inclusion of the company\u2019s story in Essentials of Modern Marketing, is a reflection in Hemas\u2019 belief in building brands with purpose and value.<\/p>

Denzil Perera, National Representative for Kotler Impact in Sri Lanka, stated, \u201cClogard represents a compelling case of how local brands can successfully compete with global giants through authenticity, relevance, and strategic clarity. We are thrilled to be able bring this story to a global audience through this landmark edition.\u201d<\/p>

Hemas Consumer Brands is proud to be featured in this landmark publication, which seeks to provide localised marketing insights and become a resource for professionals, students and businesses alike. The collaboration with Kotler Impact Inc. not only showcases the strength of Clogard as a brand, but the impact of local innovation, dedication and trust built over time.<\/p>

Hemas Consumer Brands remains steadfast in its commitment to enrich everyday life by creating high-quality, accessible and relevant solutions that Sri Lankans can trust both today and in the future.<\/p><\/p>\n\n\n\n

Image Caption : Pictured (L to R) Chathumini Karunatilleke, Senior Brand Manager, Clogard, Shiyan Jayaweera, Director Marketing, Hemas Consumer Brands, Sabrina Esufally, Managing Director, Hemas Consumer Brands and Denzil Perera, National Representative for Kotler Impact in Sri Lanka, at the signing of the MoU between Hemas Consumer Brands and Kotler Impact Inc. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hemas Consumer Brands is proud to announce that Clogard, a leading and trusted oral care brand in Sri Lanka, will be featured in the Sri Lanka & Maldives Edition of \u2018Essentials in Modern Marketing\u2019 by Kotler Impact Inc. This recognition […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11417","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/posts\/11417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11417"}],"version-history":[{"count":0,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/posts\/11417\/revisions"}],"wp:attachment":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}