{"id":14271,"date":"2025-11-11T11:29:04","date_gmt":"2025-11-11T05:59:04","guid":{"rendered":"https:\/\/enterprisenews.lk\/?p=14271"},"modified":"2025-11-11T11:29:05","modified_gmt":"2025-11-11T05:59:05","slug":"84-tours-leads-global-push-for-sri-lankas-mice-tourism-in-strategic-alliance-with-mimi-nicklin","status":"publish","type":"post","link":"https:\/\/enterprisenews.lk\/?p=14271","title":{"rendered":"84 Tours Leads Global Push for Sri Lanka\u2019s MICE Tourism in Strategic Alliance with Mimi Nicklin"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/enterprisenews.lk\/wp-content\/uploads\/2025\/11\/rsz_image_no_01.jpg\" alt=\"\" class=\"wp-image-14272\" style=\"width:722px;height:auto\" srcset=\"https:\/\/enterprisenews.lk\/wp-content\/uploads\/2025\/11\/rsz_image_no_01.jpg 800w, https:\/\/enterprisenews.lk\/wp-content\/uploads\/2025\/11\/rsz_image_no_01-300x154.jpg 300w, https:\/\/enterprisenews.lk\/wp-content\/uploads\/2025\/11\/rsz_image_no_01-768x394.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><strong><em>From left: Hazam Aboosali, COO of 84 Tours. Usman Jauffer, CXO of 84 Tours and Founder of Welcome Change. Mafaz Hussain, CEO of 84 Tours and Mimi Nicklin \u2013 Empathy Advocate and Founder of Empathy Everywhere.<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>84 Tours is a destination management company in Sri Lanka, founded by a group of visionary friends born in 1984 with a shared mission to position the island as a premier global travel destination. With a strong focus on delivering curated travel experiences, the company operates primarily through a sophisticated digital platform that enables international travellers to explore and book personalized journeys across Sri Lanka. Complementing its online presence, 84 Tours also maintains a physical offices in Colombo and Beruwala, offering professional airline ticketing services to ensure a seamless and comprehensive travel experience. In addition to leisure tourism, the company has strategically expanded into the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector, aiming to elevate Sri Lanka\u2019s profile as a premium destination for global business events and corporate travel. By combining local expertise with global standards, 84 Tours continues to innovate and lead in the tourism industry, delivering exceptional service, authentic experiences, and a deep commitment to showcasing the rich culture, natural beauty, and hospitality of Sri Lanka.<\/p>\n\n\n\n<p>Mimi Nicklin is the internationally bestselling author of <em>Softening the Edge<\/em> and <em>Empathy at Work<\/em>, and the founder of <em>Empathy Everywhere<\/em>\u2014the world\u2019s widest-reaching empathy training and engagement platform. Ranked as the<strong> #1 Workplace Wellbeing Leader in Malaysia <\/strong>andamong the<strong> Top 12 Female Influencers on LinkedIn,<\/strong> Mimi has shared global stages with icons like Bill Gates, Steve Wozniak, and Steven Bartlett. Mimi\u2019s influence spans over 2.5 million people worldwide.<\/p>\n\n\n\n<p>With this partnership, Mimi brings her expertise to Sri Lanka through \u201cEmpathy Travels,\u201d a unique program designed to fuse cultural immersion with leadership development, emotional intelligence, and women\u2019s empowerment. Her involvement ensures that the initiative is not only transformative for participants but also economically and socially impactful for local communities.<\/p>\n\n\n\n<p>The Memorandum of Understanding (MoU) was signed in Colombo during Mimi Nicklin\u2019s official visit to Sri Lanka on 25<sup>th<\/sup> of September 2025, marking the beginning of a collaborative effort to position the island nation as a premier destination for transformative leadership experience, leadership summits, and incentive-based travel programs.<\/p>\n\n\n\n<p>Through this collaboration, the 84 Tours and Mimi Nicklin aim to position Sri Lanka as a premier destination for transformative corporate experiences, leadership summits, and incentive-based travel programs that promote emotional intelligence, cross-cultural engagement, and professional development among participants. A key pillar of the initiative shall be the advancement of Women empowerment, with a focus on creating inclusive spaces that foster leadership, personal growth, and economic opportunity for women, both among participants and within the local communities engaged through the program. Scope of Services implementation of a specialized MICE tourism and this program is designed to integrate organizational empathy methodologies within curated business oriented travel experiences that exhibit the cultural, historical and natural heritage of Sri Lanka.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>84 Tours is a destination management company in Sri Lanka, founded by a group of visionary friends born in 1984 with a shared mission to position the island as a premier global travel destination. With a strong focus on delivering [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/posts\/14271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14271"}],"version-history":[{"count":0,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/posts\/14271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=\/wp\/v2\/media\/14272"}],"wp:attachment":[{"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterprisenews.lk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}