Sri Lanka to gain substantial economic and cultural dividends

Sri Lanka stands to gain substantial economic and cultural dividends by strategically positioning its film industry to serve the global market, according to film director Dr. Arosha Fernando.

Speaking on the future of local cinema, Dr. Fernando emphasized that Sri Lanka’s film sector has long been inward-looking, with most productions tailored primarily for domestic audiences. While this approach has sustained the industry, it has also limited its revenue potential and international visibility. He noted that a shift towards global-oriented filmmaking could unlock new income streams, enhance technical standards, and create wider employment opportunities.

Globally, the film industry is a multi-billion-dollar enterprise, driven by well-established markets such as Hollywood in the United States and regional powerhouses like Bollywood, Kollywood, and other Indian-language cinemas. These industries operate with structured production, distribution, and marketing systems that allow films to reach audiences across continents. By contrast, Sri Lanka’s film ecosystem remains relatively small and undercapitalized. Dr. Fernando highlighted that targeting international audiences, particularly in neighboring India, where multiple language-based industries thrive could be a practical entry point. Producing content that resonates across borders, whether through universal storytelling, high production quality, or strategic collaborations, would enable Sri Lankan filmmakers to tap into vast and diverse viewer bases.

Economically, such a transition could generate foreign exchange earnings through international box office sales, streaming rights, and co-production deals. It would also attract foreign investment and encourage the development of ancillary sectors such as tourism, hospitality, and creative services. Film-induced tourism, in particular, has proven successful in many countries, where popular locations become major tourist attractions later. Furthermore, an export-oriented film industry could foster skills development and technology transfer, elevating local talent to compete on a global stage. This would not only benefit filmmakers but also technicians, actors, and other creative professionals.

Dr. Fernando stressed that achieving this vision requires a coordinated effort, including policy support, investment in infrastructure, and training. With the right strategy, Sri Lanka has the potential to transform its film industry into a globally competitive sector, contributing meaningfully to national economic growth.

Source : Daily News