Hemas Consumer strengthens portfolio with L’Oréal partnership in Sri Lanka

Hemas Consumer, the leading manufacturer and distributor in Sri Lanka’s beauty and personal care sector has strengthened its portfolio of offerings in a groundbreaking partnership with the world’s number one beauty company, L’Oréal.  With this partnership Hemas Consumer obtains distributor rights to leverage its sales network and innovative marketing approaches in taking L’Oréal’s wide range of beauty and personal care brands across Sri Lanka.

With consumer awareness on the rise, people have become more conscious and demanding of the brands they use, seeking out high quality, and trusted products to fulfill their beauty and personal care needs. Through Hemas, Sri Lankans can have access to the highest quality skincare, haircare, make-up, sun protection and fragrances from L’Oréal, backed by over 110 years of trusted excellence in providing consumer friendly products.

Commenting on the new partnership, Sriyan de Silva Wijeyeratne, Managing Director, Hemas Consumer & Executive Director Hemas Group said, “We have spent over fifty years building successful and strong consumer brands in Sri Lanka. In keeping with our promise of consumer delight and trust, we are elated to partner a world-class cosmetics group like L’Oréal expanding our existing portfolio with the world’s most sought-after beauty and personal care products. We are well equipped in our distribution process with island-wide sales channels to serve all parts of the country. I believe this partnership will revolutionize Sri Lanka’s beauty care industry and more prospects await as we continue to look ahead with L’Oréal.”

Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer said, “This partnership will enable Sri Lankans to access the iconic brands and solutions created through years of research and innovation by L’Oréal.  In the fast evolving and dynamic beauty industry, the combined strength of Hemas’s local heritage and penetration, and L’Oréal’s global technology and trust is the perfect recipe for consumer delight.”

Initially, L’Oréal’s highly popular brands such as L’Oréal Paris, Garnier and Maybelline will be available in the general trade, modern trade and e-stores across Sri Lanka, with the portfolio continuing to expand as the partnership grows.

About Hemas Consumer

Hemas Consumer, a leading manufacturer in Sri Lanka’s Home and Personal Care sector is a subsidiary of Hemas Holdings PLC. Established in 1948, Hemas started with a simple intent: to help families live healthfully. Today, as a leading public quoted company with over 4,500 employees, Hemas brings healthful living to life through a portfolio of world-class products and services in the Consumer, Healthcare and Mobility sectors. Hemas continues to invest in diverse and passionate teams, create meaningful offerings, cultivate trusted partnerships, and champion a more inclusive world.

About L’Oréal

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 4,100 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.

More information: https://mediaroom.loreal.com/