Sri Lanka’s fast-growing digital content platform PodHUB revolutionizes the digital sphere

PodHUB, a leading digital content platform specialising in live event production and live streaming, audio and video content production has expanded its wings to offer original content across multiple social media and video sharing platforms.

Established in 2018 with humble beginnings, as Sri Lanka’s first podcast platform that dealt with timely topics featuring inspiring personalities, PodHUB soon expanded its service offerings to address the then market gaps. Live streaming of events is one of the key service offerings of PodHUB while it produces audio and video content for clients’ advertisements. The recent venture into original content creation with the launch of its very own YouTube channel has propelled PodHUB as one of the emerging infotainment providers in Sri Lanka.

Behind the success story of PodHUB Shaq– CEO/ Founder, PodHUB (Pvt) Ltd. and Azlan Shariffdeen Co-founder and Director, whose shared passion to develop a fully-fledged, innovative and engaging digital content platform saw PodHUB reaching steeper heights in Sri Lanka’s digital sphere. Shaq counts over 26 years of experience in the radio industry and is renowned as someone who brings new dynamics in radio broadcasting and marketing. Azlan on the other hand carries over 15 years of experience in the music industry having produced many local hits for popular artists. His extensive experience as a Video Director and Music Producer saw him producing more than 300 commercials for top brands in Sri Lanka. This dynamic duo brings together their expertise across the audio spheres to create innovative and trailblazing work through the PodHUB platform.

Commenting on the journey of PodHUB Shaq said, “The Covid-19 pandemic affected almost every business resulting in many companies adopting digital strategies. Especially, the events industry came to an abrupt halt with restrictions to physical events. We at PodHUB wanted to address this concern and we took maximum usage of our industry experience to introduce live streaming as an innovative service offering from PodHUB. Since then, we have come a long way in live streaming services while constantly being on par with the latest technologies and best possible solutions to offer a unique viewing experience.”

PodHUB offers fully-fledged live streaming services in its capacity to manage all aspects from planning to coordination and project delivery. The company works alongside event producers and managers to incorporate ground-breaking and creative technology and solutions to break through the monotonous events culture.

With hands-on experience in live streaming of Corporate, private, public, concert, and wedding live stream events, PodHUB has become a leading simulcasting platform in Sri Lanka. The platform became the first of its kind to host a LIVE virtual concert in Sri Lanka with the Marians in August 2020.

Its focus on interactivity is one space that differentiates PodHUB from the rest of the industry. The platform uses innovative engagement methods with its audience, always focusing on creating two-way communication without having the viewers aimlessly stare at the screen.  When it comes to live streaming of weddings, PodHUB redefines the viewing experience by deploying a narrator to interact with the audience, creating more hype with interviews, quick trivia, etc.

Sharing his thoughts about PodHUB’s innovative service offerings, Azlan Sheriffdeen said, “Our focus is on providing the best possible entertainment for our viewers. Be it a corporate event, personal event or a wedding, we are equipped with cutting edge tools to engage the audience. Live streaming of an event is not by any means an easy task. It takes a lot of effort and time behind the scenes to run a live stream. The highly experienced PodHUB team maximizes the live streaming capabilities to make every event as entertaining as possible. PodHUB, being a highly customer-centric company offers fully customised solutions to our clients, where they are given the adequate freedom to discuss with us and design their dream digital solution.”

PodHUB consists of a highly talented team of individuals who work closely with clients for their audio and video commercial requirements across multiple platforms. Customer satisfaction is at the heart of the PodHUB team who ensures to deliver a premium service without compromising on quality and use of innovative features.

Speaking about their experience partnering with PodHUB, Heshan Perera (Head of Marketing at Daraz) mentioned “We started working with PodHub for the SLvsSA series. During that period I did some background research on the team and checked how they operate. I was very happy to receive positive feedback and I was very impressed when I looked at the work they had done in the past. From there I had no hesitation in coming on board as the main sponsor and the production quality, the effort Shaq and the team puts into each segment has been brilliant. I’m really glad we decided to work together. Their performance in terms of impressions, brand exposure and engagement has been nothing short of fantastic”

PodHUB’s venture into original content creation opens a wider channel for Sri Lankans to experience high quality infotainment. The recently launched PodHUB YouTube channel has already reached over 27,000 subscribers and more than 2 million views. The YouTube channel showcases content in genres such as sports, travel & leisure and food.

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