Raja Jewellers launches the ‘Sooryabharana’ avurudu collection

Raja Jewellers, recognized as the undisputed monarch of the gold world in Sri Lanka, recently launched their new year collection ‘Sooryabharana’ with the campaign theme of “Sooryabharana, Aluth Avurudu Ran Ganu Denuwa” inspired by the Sinhala and Tamil avurudu custom of the first new year transaction. The “Sooryabharana” special avurudu collection is now available at all Raja Jewellers showrooms in Bambalapitiya, Negombo, and Kandy, with ample parking facilities at the Colombo and Negombo showrooms.   

Commenting on the new avurudu product line, the Managing Director of Raja Jewellers, Athula Eliyapura, said, We are delighted to introduce our new product line for this blessed season of Sinhala and Tamil New Year is “Sooryabharana” . The theme of “Aluth Avurudu Ran Ganudenuwa” celebrates the Sri Lankan tradition of exchanging “Gold” during the New Year to bless each other with good fortune in the coming year. To celebrate and honour this tradition we have unveiled the exquisitely crafted “Sooryabharana” collection.This exquisite collection of finely-crafted jewellery allows our customers to beautify themselves with bold sophistication. Our offerings encompass a wide spectrum of luxurious adornments, letting you discover something truly exquisite. We provide a variety of bespoke services for customers who desire exquisite adornments for their special day or to commemorate extraordinary achievements.”      

Adding to Raja Jewellers’ existing collections of timeless beauty and delivering exquisite craftsmanship, the alluring new ‘Sooryabharana’ special avurudu collection isn’t just aesthetically beautiful. It is an enduring symbol of the unique traditions of Sri Lanka – taking forward the nation’s proud heritage, a portrayal of family bonding and the trust and respect towards family and relatives. The Raja Jewellers Gold category contains necklaces, earrings, bangles, rings, Colour stone jewellery, plain gold jewellery items, panchauda and many more. The designs in the new ‘Sooryabharana’ avurudu collection include necklaces, pendants, rings, and bangles. It also contains 22-karat gold and some of the items come with diamonds and colored stones. Unparalleled in perfection and unrivalled in beauty, these designs are incomparable and unseen among jewellers in Sri Lanka. The new designs also present a unique opportunity for Sri Lankan consumers to experience a collection that illustrates the magic of exceptionally beautiful jewellery.  

The expert designers at Raja Jewellers are well experienced and highly capable of creating artistic and wonderful jewellery for their customers. They are well exposed to new technology to create elegant jewellery using diamonds, precious metals, gems, stones, and crystals to cater to the individual requirements of the valued clientele during this avurudu season. They also have discounted offers which include credit card promotions available during the avurudu season.  

Over the span of several decades, Raja Jewellers has become a brand that always values the Sri Lankan culture, and is one of the most accomplished entities in the jewellery industry of Sri Lanka. Their immaculately handcrafted pieces are renowned locally and across the world, while the comprehensive variety of jewellery available caters to men, women, and children. Utilizing the finest materials like gemstones, zircons, and refined gold, they forge timeless works of personal decoration. Throughout the company’s existence, Raja Jewellers has established lasting relationships with customers through foundations built on trust, excellence in service, and providing unique handcrafted pieces of jewellery.  

The origins of Raja Jewellers date back to 1928 when E. A. Fernando established E. A. Fernando Jewellers in Chatham Street, Pettah. Following a successful journey, his son, Raja Fernando, renamed the business Raja Jewellers, in 1962. The third generation of the family, Ashoka Eliyapura and Athula Eliyapura, registered the firm as a Limited Liability Company. Raja Jewellers has earned a collection of awards throughout its existence for its high-quality standards. The latest additions to its awards cabinet were four Presidential Gold Awards presented to them by the National Gem and Jewellery Authority of Sri Lanka, recognizing the company as the Best Jewellery Manufacturer, the Jewellery Organization with the Highest Quality Standards, the Best Gold Jewellery Item, and the Most Experienced Gem Cutter, reaffirming Raja Jewellers’ reputation as the monarch of Sri Lanka’s world of gold.     

Customers can learn more about Raja Jewellers’ extensive collection by visiting their website at www.rajajewellers.com, their Facebook page at https://www.facebook.com/Rajajewellers.lk/,  or their Instagram page at https://www.instagram.com/rajajewellers.lk/  

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