Diva Dathata Diriyak commences registrations for 6th Entrepreneurial Skills Development Programme in North Central Province

The ‘Diva Dathata Diriyak Entrepreneurial Skills Programme’ is a transformative collaboration between Diva, the flagship laundry care brand of Hemas Consumer Brands and Women in Management (WIM) to support women entrepreneurs in the island. This programme has been successfully conducted in 5 provinces and empowered over 275 women entrepreneurs to develop their businesses. By equipping these women with the necessary entrepreneurial skills, the programme not only helps them grow their businesses but also contributes to the general economic development of the country.    

The 6^th edition of the programme is to be conducted as a one-day seminar on 7^th of October 2024 at the Nuwaragam Palatha Central Divisional Secretariat, Anuradhapura from 9.00am onwards. This seminar will be conducted by Dr. Sulochana Sigera, Chairperson, WIM, as part of the ongoing, highly successful series of programmes aimed at equipping women with the skills, knowledge, and confidence to thrive in the extremely challenging entrepreneurial world.  The Seminar will be conducted in Sinhala language.

Since its launch, the ‘Diva Dathata Diriyak’ entrepreneurial skills development programme has transformed the way women approach entrepreneurship, helping them transition from producers to successful business owners. The programme equips participants with essential skills in areas like business registration, financial management, pricing strategies, customer care, online marketplaces, branding, and packaging. Through these tools, Diva enables women to take control of their home economies, even in the face of economic hardships.

The programme has already made a significant impact in various regions across Sri Lanka, including Dankotuwa, Jaffna, Galle, Welimada, and Matale, empowering over 275 women to launch and expand their businesses. The seminar in Anuradhapura marks the 6^th instalment of this transformative initiative, with applications open till the 3rd of October, for those who wish to participate.

Any women entrepreneur interested in joining the upcoming “Diva Daathata Diriyak” Entrepreneurial Skills Development Seminar in North Central Province, can find more information through the official Facebook page of Diva Sri Lanka. To reserve a seat at the seminar, women entrepreneurs simply need to send a WhatsApp message, SMS, or call the number 076 056 4734.

Piyumi Rajapakse, Senior Brand Executive – Hemas Consumer Brands, commented saying, “Diva’s dedication to the ‘Diva Dathata Diriyak’ programme stems from the belief that “the hand that rocks the cradle rules the world.” This initiative serves as a source of empowerment and support for women navigating today’s economic challenges. Partnering with organizations like Women in Management (WIM) and local authorities, such as the Nuwaragam Palatha Central Divisional Secretariat, participants receive the guidance and resources they need to thrive in the entrepreneurial world”.

Diva remains committed to supporting the empowerment of women entrepreneurs through the Diva Dathata Diriyak programme. This commitment is an integral part of Diva’s broader brand purpose, which is aimed at becoming the strength and support of the household.

About Hemas Consumer Brands

Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka.  Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.